Look Inside
Traidcraft Inspiring a Fair Trade Revolution Joe Osman
- Price: £12.99
- Available as Ebook
- ISBN:
- 9780745981031
- Published:
- 21st August 2020
- Format:
- Digital (delivered electronically)
- Dimensions: 272 pages:
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Traidcraft was a true pioneer of the Fair Trade movement and has played a major role in changing the landscape of ethical shopping. This book charts the history of Traidcraft from its birth in 1979 up until its 40th anniversary in 2019. The story is told through the eyes of one of its longest serving members, Joe Osman, who joined Traidcraft in its early days. The book features stories and anecdotes covering his extensive experience of travelling and putting fair trade into practice.
Traidcraft was always an initiative rooted in the Christian faith and those origins are explored, as are the challenges of putting faith into action through a different way of doing business. Including contributions from many ex-members of staff, including its founder, as well as external collaborators and producers, this is a fascinating history of a truly revolutionary company.
Foreword by Dr John Sentamu, former Archbishop of York
Introduction 9
Part One: The Early Years
Chapter 1 Beginnings 14
Chapter 2 Yet More Beginnings 20
Chapter 3 Becoming Established 31
Chapter 4 Handicrafts and More 37
Part Two: Into the 1990s
Chapter 5 A Hard Act to Follow 48
Chapter 6 A New Way of Working Overseas 52
Chapter 7 New Partnerships in the UK 60
Chapter 8 Not Just Fair Trade 65
Chapter 9 Hard Times and Big Changes 71
Part Three: A New Millennium
Chapter 10 New Leadership, New Approach 82
Chapter 11 Growth and Influence 91
Part Four: Part of a Global Movement
Chapter 12 Early Years 104
Chapter 13 Fairtrade Labelling 109
Chapter 14 Working with EFTA 118
Chapter 15 Membership of WFTO and Other Collaborations 122
Part Five: Innovation – A History of Fair Trade “Firsts”
Chapter 16 A Fair Brew 130
Chapter 17 A Coffee Legacy That Never Seemed to be Forgotten 144
Chapter 18 Sweet Justice: a Sugar Journey 149
Chapter 19 Cocoa and Chocolate 157
Chapter 20 Not Such a Dirty Oil 165
Part Six: Traidcraft and Supermarkets
Chapter 21 Engaging with the Big Players 172
Chapter 22 A Natural Ally: The Co-op 180
Part Seven: Christian Roots and Mission
Chapter 23 A Christian Organization? 190
Chapter 24 A Christian Response to Poverty 204
Part Eight: Traidcraft’s Most Recent History
Chapter 25 Not Such a Flourishing Business 216
Chapter 26 One Traidcraft? 220
Chapter 27 Averting Disaster and a New Hope? 226
Chapter 28 Reflections on a Forty-Year Journey 235
Epilogue: A Personal Reflection by Richard Adams 248
Appendix 1: Traidcraft’s Objectives 253
Appendix 2: Traidcraft website blog post, 2015 260
Appendix 3: WFTO: Ten Principles of Fair Trade 263
Appendix 4: Timeline 269
